You may not know what creative copywriting is, but it surrounds your life. Your favorite brand just launched a summer sale? Most likely a copywriter was behind it. Are you impressed by the slick-looking advertisement for the upcoming smartphone? Creative copywriting had something to do with it. A copywriter's job is to curate the words you see every day.

In this episode, we interview Alix Blankson. She has worked in large big-name companies as well as freelancing as a copywriter. We explain the specifics of the role of a copywriter. After that, we talk about what goes on in a day as a copywriter. We discuss the similarities between content writers, copywriters, and marketing specialists. Although they serve the same goal, they are indeed very different. We also talk about how to get started as a freelance copywriter. Alix also shares her tips for making your first step towards becoming a copywriter.

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Podcast Credits

Podcast Host: Anny Chia, Andrej Zito

Guest: Alix Blankson

Audio Engineering: Kathy Ngo, Anny Chia