Make Marketing Suck Less

Bonus Deep Dive: How to Assess the Effectiveness of Your Message

07.12.2022 - By Dr. Michelle MazurPlay

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Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: How to Assess the Effectiveness of Your Message How do you know your message is working? Get curious. Operationalizing curiosity in your business means asking better questions. With my clients, I’m always asking questions about the assumptions they are making about their audience and their most ideal clients. If I don’t understand something, I ask. If I want to get to the “why,” I dive in with better questions. And I do this in all areas of my business. I’m always asking more and better questions so I can get better results for my clients and my business. Today, I want to ask you some questions that will help you make more sales in your business, make your marketing easier, and help you become known for your ideas and your work. In this episode: How to use your message to get out of the referrals rut Why you need to craft a client journey How your story works with your client journey How your message supports your marketing assets and your plan   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message

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