08.16.2022 - By Dr. Michelle Mazur
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message. Sound good? Sign up at drmichellemazur.com/club Now back to our Summer Deep Dive. Today, we’re talking storytelling. Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground. And when we show up again and again with the same stories and the same messaging, we are practicing radical consistency, which I believe is the cornerstone to every successful business. Let’s talk about the stories you need to be able to tell, and why they help you grow your audience, make sales, and feel good doing it. In this episode: Why rags to riches success stories don’t connect with your audience, no matter how many marketing bros use them How to craft a connection story that is both true and relatable Why you need to give prospective clients a reason to believe in your results, from little client wins to major successes How to identify and use elevated social proof for your process Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Club Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat Finally Nail Your Message