In this episode from ID's Shapeshift conference, Ryan Powell shares how Waymo uses design to tackle one of the world's most pressing challenges: the 1.35 million annual traffic fatalities and 50 million injuries from vehicle crashes. 

• The challenge of building trust between passengers and autonomous vehicles in the absence of human drivers
• The evolution from Phoenix's suburban environment to San Francisco's dense urban challenges, requiring "legible motion" and LED signals to communicate with pedestrians and other road users
• Working with cities as stakeholders to integrate autonomous vehicles into existing transportation systems, including first-and-last-mile solutions for public transit
• Growing evidence that autonomous vehicles are making roads safer, particularly for vulnerable road users like pedestrians and cyclists
• The importance of maintaining human-centered design principles when developing AI applications, focusing on human needs rather than technological capabilities

ID’s Shapeshift Summit: Shaping Our Future with AI

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