[Bonus episode 153] - Digital & content marketing with Melissa Breau

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In this third episode of our series, Eva Bertilsson returns to discuss advanced cooperative care techniques in animal training. With a focus on enhancing autonomy and participation, Eva offers insights into the use of "start buttons" that allow animals to initiate interactions, which is crucial for building trust and cooperation. This session provides practical advice on creating positive and engaging training experiences using positive reinforcement. Eva explains how these methods not only improve routine care but also support complex behavioral adjustments. The episode is aimed at intermediate to advanced animal trainers looking to deepen their understanding of animal behavior and training ethics. Listeners will learn strategies to make training sessions enjoyable and effective, emphasizing respect for animal well-being and autonomy. Eva Bertilsson's approach offers a comprehensive view of modern training techniques that prioritize ethical considerations and animal welfare. LINKS  Eva's website >>> https://evabertilsson.com/ Click here to access the exclusive Australasian event page on Eva Bertilsson's website. Click here to visit Canine Education Academy website and join their newsletter to stay up-to-date with Eva Bertilsson's event in Australia. Click here for Canine Education Academy Australia's Eva Bertilsson workshop event on Facebook. Click here for the ATA & Pawsitive Behaviours New Zealand workshop event with Eva Bertilsson on Facebook. 

Masterclass in Cooperative Care with Eva Bertilsson, Part Three [Episode 227]

In the continuation of our insightful conversation with Andre Yeu, we dive deeper into the evolving landscape of animal training in a digital age. As the founder of When Hounds Fly Dog Training, Andre shares his strategies for integrating digital marketing into your traditional dog training business. This episode uncovers the nuanced challenges animal trainers face as they transition from brick-and-mortar operations to online platforms. Andre discusses the crucial role of digital marketing, from working with social media [like TikTok and Instagram] to harnessing the power of online engagement to foster a thriving community of trainers and pet owners. Listeners will gain exclusive access to Andre's strategies for optimizing digital presence without succumbing to the common pitfalls of overwhelming, confusing, and stressful digital transitions. He emphasizes the importance of seeking specialised help to navigate these waters, reflecting on his own journey from a tech-savvy entrepreneur to a succesful business in the dog training industry. Whether you're a seasoned trainer or just starting to scratch the surface of digital marketing, this episode is packed with valuable insights that promise to elevate your approach to animal training and business management in the digital era. Links - whenhoundsfly.com  Instagram >>> https://www.instagram.com/whenhoundsfly  TikTok >>> https://www.tiktok.com/@whenhoundsfly  YouTube >>> https://www.youtube.com/@whenhoundsflyonline  Links - Andre Yeu  Linkedin >>> https://ca.linkedin.com/in/andreyeu  Instagram >>> https://www.instagram.com/andre_yeu  TikTok >>> https://www.tiktok.com/@andre_yeu/  Facebook >>> https://www.facebook.com/andreyeu 

Clicker to Clicks: Andre Yeu on Going Digital with your Training Business [Episode 226]

In this episode of our podcast, we sit down with Andre Yeu, a visionary in the dog training arena, whose journey from tech entrepreneur to a leading figure in animal training is both inspiring and instructive. As the founder of "When Hounds Fly Dog Training" and a distinguished faculty member at the Karen Pryor Academy, Andre brings a wealth of experience and insight into the world of positive reinforcement training. Andre opens up about his transition from a career in technology to launching a successful dog training business. This episode explores the challenges and triumphs of Andre's entrepreneurial journey, including his initial struggles in sales, his bold leap into entrepreneurship, and the eventual establishment of his dog training academy, "When Hounds Fly." His commitment to ethical training methods and his dedication to providing quality education for both dogs and their trainers helping to set a high standard in the industry. Listeners will be treated to Andre's personal stories, including his life with his partner Hyedie Hashimoto, and their shared passion for rescuing animals. He shares the touching story of their rescue dog, Duke, and the challenges they faced in adapting to life with a hunting dog. These experiences have deeply influenced Andre's understanding of dog behavior and training, enriching his approach to teaching and animal care. This episode also delves into the technical aspects of dog training, with Andre discussing the importance of classical conditioning, counter conditioning, and the simplification of training plans to achieve effective results. His insights provide invaluable lessons for trainers of all levels. Andre's journey from "Sales to Dog Training" is a testament to the power of resilience, innovation, and a profound love for animals. His story is not just about the success of "When Hounds Fly" but about the transformative impact of positive reinforcement training on the lives of countless dogs and their owners. Links - whenhoundsfly.com  Instagram >>> https://www.instagram.com/whenhoundsfly  TikTok >>> https://www.tiktok.com/@whenhoundsfly  YouTube >>> https://www.youtube.com/@whenhoundsflyonline  Links - Andre Yeu  Linkedin >>> https://ca.linkedin.com/in/andreyeu  Instagram >>> https://www.instagram.com/andre_yeu  TikTok >>> https://www.tiktok.com/@andre_yeu/  Facebook >>> https://www.facebook.com/andreyeu 

Fom Tech to Tails: Andre Yeu's Journey to Dog Training Excellence [Episode 225]

In Episode 224 of the ATA podcast show, host Ryan Cartlidge reconnects with Eva Bertilsson for an insightful part two of their conversation on cooperative care. Building on the foundational information from Episode 219, this session dives deeper into effective strategies and ideas. Through the lens of real-world scenarios, such as Fibi's [Ryan's dog] eye-cleaning discomfort, Eva shares her expertise in creating positive learning environments that respect animal autonomy and foster engagement. Here’s a breakdown of the key themes discussed in the episode; Understanding Animal Cues  Observation is Key: Recognizing subtle behaviors in animals like Fibi can significantly enhance training effectiveness. Behavioral Responses: Discusses how animals communicate discomfort and stress, emphasizing the importance of adapting training methods accordingly.  The Role of Start Buttons  Empowering Animals: Introduces the concept of "start buttons" in training, allowing animals to initiate interactions and training sequences. Creating Comfort: Focuses on building a comfortable and stress-free training environment where animals feel safe and understood.  Practical Training Insights  Simplifying the Process: Advocates for a simplified approach to training that prioritises positive reinforcement and allows for opting out. Avoiding Aversives: Warns against the use of aversives in training, suggesting they can lead to avoidant behaviors. Engagement Over Rules: Encourages focusing on the overall attitude and engagement of learners, rather than strict adherence to specific rules.  Through Eva Bertilsson's expertise and Ryan Cartlidge’s thoughtful questioning, listeners are offered a masterclass in refining their training practices to be more aligned with the needs and well-being of their animal companions. This episode serves as a reminder of the transformative power of empathy, observation, and respect in the world of animal training and specifically with cooperative care.

Cooperative Care: A Conversation with Eva Bertilsson - part 2 [Episode 224]

In the second instalment of our enlightening conversation with Francesca Degli Espinosa, we venture further into the realm of Applied Behavior Analysis (ABA) and its transformative power across species. Francesca, an acclaimed behaviour analyst and board member of the B.F. Skinner Foundation, shares her expansive journey and pioneering research in ABA, from groundbreaking work with children with autism to exploring the cognitive underpinnings of behaviour in both humans and animals. What You'll Discover in This Episode:  The Science of Behavior Analysis: Francesca delves into the critical importance of controlling variables in child development and the innovative strategies for fostering generative learning and verbal behaviour. From Theory to Practice: Insights into Francesca's approach to translating complex cognitive processes into practical interventions for children with autism, emphasizing the pivotal role of early social responding and joint attention. A Unified Approach: The compelling narrative of Francesca's quest to bridge the gap between behaviour analysts focusing on human learners and those working with non-human animals, including her own journey into professional dog training. The Art of Communication: Francesca and Ryan discuss the essence of true joint attention, the challenges of rapid word acquisition, and the broader implications for teaching and learning across species boundaries.  Why This Episode Is a Must-Listen: Dive deeper into the science of behaviour analysis with Francesca Degli Espinosa, exploring the nuanced parallels between human and animal learning. This episode is a testament to the universality of ABA principles and their potential to enrich lives, regardless of species. Join us for a thought-provoking discussion that spans the spectrum of behaviour analysis, from theoretical foundations to practical applications. Engage With Us: We’re eager to hear your thoughts on this episode and your own experiences in behaviour analysis or animal training. Connect with us through our membership subscription, share this episode with your peers, and become part of our vibrant ATA community for more enriching conversations. Looking Ahead: Stay tuned for more episodes that challenge, inspire, and educate. Our journey together continues to unfold, bringing new insights and discoveries at the intersection of human and animal behaviour analysis. Thank you for being an integral part of the ATA community. Links:  www.abaclinic.net Francesca Degli Espinosa on Facebook 

[Bonus episode 153] - Digital & content marketing with Melissa Breau

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