<p>If you don’t have your ICP right, everything else is going to fall like dominos. That’s why Cognism undertook the CHASM project. To check in on our ICP and ensure our GTM motions fit. </p>

If you don’t have your ICP right, everything else is going to fall like dominos. That’s why Cognism undertook the CHASM project. To check in on our ICP and ensure our GTM motions fit.

Bonus entry 2: ICP deep diving

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Bonus entry 2: ICP deep diving

Bonus entry 2: ICP deep diving