Rent's Due

Bonus Episode – 1990 LL Cool J. The Rent Was Due


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In this bonus drop, Clint dives into a legendary Rent’s Due moment in hip-hop history — 1990, when LL Cool J dropped “Mama Said Knock You Out.” After facing criticism for a lackluster previous album and whispers that he might’ve fallen off, LL came back swinging with a project that reasserted his dominance. Clint breaks down why the stakes were high, how LL delivered when it mattered most, and what made that album a statement. He also draws parallels to his own career — what it feels like to have something to prove, to silence doubt, and to create under pressure. This isn’t just hip-hop history — it’s personal.
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Rent's DueBy Clint Coley