Mastering the Mum Market

BONUS EPISODE: A Chat with David Kaplan, Managing Director & CEO, Sleep Corp.


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We sat down with David for what was intended to be a deep dive into his company’s product review strategy, but turned into something so much more valuable that we couldn’t keep it to ourselves.

Listen in for a peak into the mind of a great leader, who created a brand that has been growing strong for more than 40 years, creating products that help everyone get what is most important for their health – a good night’s sleep.


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Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/

Find David:
https://www.linkedin.com/in/david-kaplan-8ab9028/?originalSubdomain=au

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Mastering the Mum MarketBy Christie Nicholas