We have a special bonus episode to share and it comes with some exciting news from RML!

Gustavo Mendonça is joining as a Partner to lead a brand new function at Revenue Management Labs: building custom pricing tools. Michael and Avy sit down with Gustavo to break down what this means for RML, why he left one of the biggest food companies in the world to do it, and what the democratization of AI actually means for companies that could never afford a proper pricing transformation before.

In this episode they get into why Gustavo walked away from a decade at Kraft Heinz to join RML, how AI is making custom pricing tools accessible to companies under a billion dollars in revenue for the first time, why dumping your data into Claude or Gemini and asking for elasticity is a very bad idea, the bathroom tiling analogy that perfectly sums up the danger of DIY pricing tools, how pricing in Europe and North America is more similar than you think and where it is starting to diverge, and what RML opening a London office means for their European clients.

Drop your thoughts in the comments. Is your company ready for what AI is about to do to pricing?

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