In this fireside chat, Chee Chew, CPO of mParticle, shares his learnings from working with data-centric businesses like Amazon and Google. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved, personalized customer experiences. All B2C companies will be able to personalize at scale, a capability only the Amazons of the world have today.”

Michael Katz, CEO of mParticle, hosts the conversation as they dig into the movement of data from afterthought to strategic asset, the evolution of customer data maturity and what it takes to succeed, and the opportunities for customer data in and beyond marketing at the end of the rainbow.