In this bonus episode, Caleb Kim sits down with Michelle Van Der Water to talk about the fundamentals of building an e-commerce business.

They talk about the importance of A/B testing, digital marketing, whether to go brick and mortar or build up an online store, knowing your target customers, and how to differentiate yourself from your competitors. There’s a bunch of valuable content in here, so you’re definitely going to want to stick around for the end. Hope you enjoy!