Their friendship started at work, Hobbs London HQ in 2015. Mary joined the PR team when Emma had recently started working as Social Media Manager. Now living in different cities (Mary in London, Emma in Amsterdam) they’ve continued their brand-digital-marketing journeys separately (but together in spirit) and Mary now spends her working days securing the latest and greatest PR & brand partnership opportunities for some of the most impactful creative digital talents around. 

This week, Mary takes to the mic in discussion together over 3 feminine-focussed newsworthy stories. 

1. Rose In Good Faith have created and launched a shoe using recycled sex toys. Has brand sustainability focus gone mad or is this pretty genius? Either way, we dissect how this is an obvious PR opportunity for the brand. 

2. The UK government has removed additional NHS IVF barriers for single women and same-sex couples. We quickly move to how the patriarchy will have a lot to do with why this was ever a ‘thing’ at all, with some key takeaways and reading recommendations. 

3. TikTok creators are urging their audiences to quit hormonal birth control at a time when millions in the US have just lost abortion access. We discuss how social media increasingly creates conversations both healthy and dangerous around women’s health, childcare and motherhood.