By Association

Bonus Episode: Sophie Blowfield, Global Strategic Brand Consultant & Advisor


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This week we welcome Sophie Blowfield to join discussion over a mix of key UK-political topics and global news. Sophie has nearly 15 years experience in the creative brand industry working both in-house and as a consultant and worked with some of the world's largest brands and agencies, including the likes of: Charlotte Tilbury, The White Company, Apple, Google, 111SKIN, Coty and La Perla. She also co-founded La Norme in 2019, advocating inclusion and diversity in creative industries and beyond. Emma and Sophie met 10 years ago when she gave Emma her first internship in social media at Soap & Glory and have remained great friends and crossed paths both personally and professionally since then.

Topics:

The death of the Queen Elizabeth brings on peculiar (but expected) global media attention around the rest of the British Royal family in the aftermath, as well as interesting Gen-Z and brand responses. Which hits hardest for us? What are the focuses really all about? We delve deep into the monarchy and media divide to uncover what we know to be true. Megan and Harry false fired speculation is merely one part of this story, for once.

A notorious Jennifer Lawrence interview by Tonne Goodman recently released in October US Vogue reveals how the Hollywood actress has zero patience with the politically unengaged. She's quoted saying, “you have to be political, it’s too dire. Politics are killing people. I can’t fuck with people who aren’t political any more.” A discussion flows between the three of us on how political bias has affected our own views, lives and how important it is to understand and educate yourself in this impactful political era, now more than ever.

The mixed standpoints on Working From Home pops-up once more, with the news of British civil servants having their computers monitored in part of a WFH UK government crack-down asking staff to return to the office 4 days a week. Is it archaic? Furthermore, what are the real reasons for returning to the office? We're noticing more and more how larger organisations like Apple & Tesla are also forcing staff to return to the office or leave. Where do we all stand on the subjects surrounding this 'little shuffle' back to the office?

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By AssociationBy Maurice Ajanaku & Emma Hooper

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