Are you staying busy but still struggling to see the profits you expected? In this episode, Craig Eubanks breaks down the "Margin Gap" and why some fence companies are pulling 60–70% margins while others barely hit 30% . We dive deep into the reality of competitive markets, the common math mistake that costs contractors hundreds of thousands of dollars, and why a high close rate might actually be a warning sign that your prices are too low . Stop competing for the bottom and learn how to build a business that prioritizes profit over just staying busy

In this episode, we cover:

• The Power of Zero Competition: How location dictates pricing leverage
• Markup vs. Margin: The simple math error that could be "disappearing" over $200,000 from your bottom line .
• The Close Rate Metric: Why closing 60% of your leads means you're leaving money on the table .
• Winning the Price-Driven Customer: Accepting the reality that 8 or 9 out of 10 customers lead with cost—and how to build your strategy around it .