In this episode, we sit down with Mats-Ole, our project manager at Maritech.  He works closely with our customers and sees first-hand the biggest misconceptions, worries, and struggles seafood companies face when considering the leap to digitalization. Perhaps more importantly, he highlights the huge benefits seafood companies gain when they embrace digitalization and automation. Mats-Ole discusses the consequences of maintaining outdated systems versus embracing digital transformation and explores the steps companies should take to initiate this journey. Ultimately, Mats-Ole emphasizes the immense benefits that come with automation, urging seafood companies to act sooner rather than later and seize the opportunities presented by digitalization to stay competitive in the industry.