The Energy Empire logo has a two-prong plug. Apparently, that's a problem. Since launch, we've been getting called out on LinkedIn by people who are very concerned about electrical safety. So we brought in our designer, Rosie Jewell, to finally answer for it — is our brand unsafe?

What happens if Lady Liberty gets struck by lightning holding a janky appliance? What exactly is she plugging in? Does artistic license cover electrical code violations?

Jamie talks with Rosie about how the Energy Empire brand came together — the symbols they rejected (Roman architecture, the eagle, the flag, and yes, a lightning bolt), why Lady Liberty was the only image that worked, and what it took to get from pencil sketch to a mark that's already generating opinions on LinkedIn.

Along the way: why clean energy needs to put down the lightning bolt, what most energy brands get wrong about visual identity, and the one American symbol that hasn't been co-opted by either side.

Learn more about Rosie’s work at https://www.rosiejewell.com

Get in touch with us at energyempire.fm