The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** Gem Misa believes in her product wholeheartedly. She’s the Founder and CEO of FullGreen, a plant-based company that makes nutritious, shelf-stable products without preservatives. Notably, they create some of the best cauliflower rice — and have many more innovative products coming soon! “I knew when I came across cauliflower rice,” Gem said, “I knew that this was the perfect product that could become so relevant in the years to come because of what was happening all around the world, and I think that’s what kept me going.” On this episode, Gem shares how FullGreen developed its cauliflower rice, and what her initial goals were. Together, Gem and host Kristi Bridges talk about what motivates Gem to push past the challenges, and the non-traditional funding format that has resulted in a stronger story, along with an amazing sense of community around the business.