The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** When building a brand, it’s crucial to differentiate it, recognize its growth potential and discover its vitality, advises Mark Timbie, former President of McCormick & Co North America and Chief Administrative Officer. (He now serves as Operating Partner at Centre Partners. “The key [for brands] is that it’s got to be unique,” Mark told host Kristi Bridges. “It’s got to be different. It’s got to have a differentiation of some sort.” Mark brings an exciting take on entrepreneurship, brand-building and what makes something irresistible to investors. On this episode, he shares how investors find brands, how COVID impacted distribution and retailers, and why a company’s potential growth is an important indicator of whether it’s a good buy. He also shares advice to companies: Have honest communications and trust with the people you work with.