The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** Rick Gillis, President of The Tinley Beverage Company, knows what it takes to develop a highly innovative brand. Under Rick’s leadership, Tinley’s is creating Cannabis-Infused Classic Tonics & Mixers. He tells host Kristi Bridges how the company uses nano-technology to make cannabis drinkable and why California was the best place to launch the products. Rick also shares insights into cannabis legislative developments in the United States, shedding light on the economic potential of the industry, and the challenges of trying to launch Tinley’s in other states. Together, Kristi and Rick dive into Rick’s impressive career, and how he helped launch Beckett’s, a range of non-alcoholic cocktails without the cannabis, for the sober and sober-curious. (This market has major potential.) “[Success is] the intersection of a bit of luck and hard work,” Rick said. “It creates opportunities. You just have to keep fighting, keep pitching your story, and have nothing but faith and commitment that you’ll figure it out.”