The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** “Putting your name on the bottle shows that you are a family, and that you are not just thought up in some corporate boardroom by some executives,” said Zach Brinley, Owner of Brinley Gold Shipwreck Rum. In 2002, Zach left his job on Wall Street to join the family business, selling rum. (The company was founded by his dad, Bob Brinley, in St. Kitts in 1986.) Shipwreck’s mission is clear and time-honored: They want to create the smoothest flavored rum in the world. Alongside host Kristi Bridges, Zach shares why the company started selling vanilla-flavored rum, how they transitioned from selling to tourists, and what he hopes the next five years will look like. They also talk about how the COVID pandemic has impacted the brand, and the challenges they’re up against as they work to increase revenue over the next few years.