As spring approaches all agricultural eyes are on the planting season. Seed companies are busy selling seed to their customers. Farmers and growers are looking at commodity markets and trying to figure out what they want to grow. Then they will purchase the seeds they need.

This week, Seed World PRO is focusing on Planting Season 2020. We have a special two-part unit. First, Michelle Klieger of Stratagerm Consulting and Shay Foulk of Ag View Solutions talk about better communication between seed companies and growers. Shay Foulk is an agricultural consultant, responsible for seed sales at Monier Seed and Service, and an ag communicator. He shares tips on better communication to improve sales.