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What starts with watching Nara Smith make bubblegum from scratch can lead you down a dangerous algorithmic rabbit hole. In this episode, we explore how tradwife influencers romanticize 1950s domesticity, why their content is so addictive, and how TikTok's algorithm connects tradwife videos to far-right conspiracy theories and pronatalist movements. Spoiler alert: the gleaming kitchens and perfect hair aren't as innocent as they seem.
By Laurie Essig4.6
2121 ratings
What starts with watching Nara Smith make bubblegum from scratch can lead you down a dangerous algorithmic rabbit hole. In this episode, we explore how tradwife influencers romanticize 1950s domesticity, why their content is so addictive, and how TikTok's algorithm connects tradwife videos to far-right conspiracy theories and pronatalist movements. Spoiler alert: the gleaming kitchens and perfect hair aren't as innocent as they seem.

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