For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million subscribers, out of which 1.5 million are digital subscribers. On this bonus episode of the Digiday Podcast, where we invite guests to dive deep into the mechanics of products that make money, we took an in-the-weeds look at how to build a successful subscriptions business with Karl Wells, the general manager of their core subscription business.