As you know, I am on a "hustle holiday" and the podcast is in between seasons. But, I wanted to share this interview with you because I thought it was so enlightening!

Roger Edwards has a knack for turning Marketing into a much simpler and more efficient process. You could say it is his super power.

Having spent a good amount of his Marketing career in one of the most boring industries there is, financial services, Roger decided that there had to be a better way for companies to stand apart.

Six years ago Roger decided to strike out on his own. Since that time he has worked with a lot of businesses from a variety of industries.

Where his process provides the biggest impact is in helping his clients boil their Marketing activities down to the basics.

Roger suggests that companies, especially startups, focus on three main questions:

1. Who am I serving?
2. What pain point am I solving?
3. How is my solution better than the alternatives?

It is this simple, yet effective Marketing strategy that has garnered Roger a lot of attention in the Marketing industry, including speaking engagements at Chris Ducker's most recent Youpreneur Summit.

To learn more about Roger you can visit his website at https://rogeredwards.co.uk or on Twitter at https://twitter.com/roger_edwards