“Competency retains customers; talk triggers acquire new ones...”

Jay Baer is the founder of Convince and Convert and if you work in Marketing you’ve most likely seen him at a conference or read his blog and you probably own more than one of his books, such as the best-selling Youtility, Hug Your Haters and most recently Talk Triggers. You can catch Jay in person at Relevance '19, 360insights' channel-focused marketing conference, happening in September 2019 in Toronto.