The Analyzing a Company's Ability to Export introduces one to the following concepts: how the CORE software helps to understand a company's ability to export; competitive capability in the domestic market; how to ensure defensive competitiveness; how motivation can influence a company's ability to export; how important the commitment of top management in a company can be for the firm's ability to export; how organizational readiness is important to a company's ability to export; and how product readiness can influence a firm’s ability to export. Also included is a case study on Advanced Biomedical Devices, Inc.'s readiness to export.