Bonus: Our favorite Marketing Stories!
Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.
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