More and more yearbook programs across the country are recognizing the opportunities available to engage with their student audiences year-round, via social media. The best yearbook staffs in the country aren't settling for a once-a-year delivery for their content and journalism — they're posting daily, with images and captions highlighting all aspects of life at their schools. There can be challenges, and yearbook advisers should guide their staffs mindfully — but there are fantastic opportunities to broaden the scope of a yearbook's coverage and storytelling by incorporating Instagram and other social media platforms in your staff's workflow. In this podcast, we highlight resources at jeadigitalmedia.org, including this list of high school media programs on Instagram: http://bit.ly/2DeiYfH The article highlighting social media policy development for staffs is here: http://bit.ly/1CgbsbL, written by Jill Burns, an adviser in Tampa, FL. You can find our staff's social media feeds at @tesseraeybk, including Twitter, Instagram, and YouTube. Be in touch - send feedback, questions, and more to [email protected]. Take care!