In this bonus episode, I answer seven real small business marketing questions — from newsletters that don’t sell to marketing with limited energy. Hear gentle, practical strategies to simplify your marketing and build a rhythm that fits your life.

In this episode

You’ll hear my answers on:

• Finding purpose in your newsletter when it doesn’t seem to sell anything

• Simplifying your marketing when your time and energy are limited

• Streamlining tools and systems without overwhelm

• Building a Pinterest strategy that feels doable and effective

• Marketing with chronic illness or fluctuating energy

• Managing all the small-business admin tasks

• What to do if your ideal clients are on a platform you don’t know well

Timestamps

00:02:01 Newsletter purpose and making it serve your business better

00:04:54 Marketing your books with limited time or energy

00:09:02 Simplifying onboarding, invoicing & payments (Paperbell)

00:12:20 Pinterest as a main marketing channel — DIY or expert help?

00:16:01 Marketing gently with chronic illness and limited energy

00:20:09 Staying on top of admin & marketing tasks without overwhelm

00:23:29 When your clients are on a platform you’re not familiar with

What participants say about Grow

“The modules are brilliant — I know I’ll go back to them again and again. I really enjoyed the recorded calls, and looking back, I wish I’d made even more use of the office hours to ask questions. They’re such a valuable part of the programme.”— Hannah Plews, book coach and private tutor

Discover Grow

If these kinds of honest, gentle answers are what you need in your business, that’s exactly what we do inside Grow. The doors to Grow are now open until October 31st. Learn more about Grow here.

📌 Read the full transcript and leave a comment.

📕 Resources

Tools and systems

The customer relationship management (CRM) tool I use, Paperbell (affiliate link)

Read more on creating a marketing ecosystem in my blogpost “The marketing strategy that works for me in 2022”

Pinterest resources

Check out my favourite Pinterest course, by Amy LeBlanc of Levee Road Studio (affiliate link)

Experts for Pinterest audits: Sarah Burk; Laura McMahon

Download my Pinterest strategy checklist (PDF)

Read my blogpost “The Pinterest strategy that is really making a difference in my business”

💌 Connect

Learn more about Grow.

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