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An examination of how we launch
The successful grand opening is rare.
But we keep trying.
We make it dumber, louder, more predictable, sacrificing nuance in exchange for a chance at mass…
By Bob Waltenspiel & Randy Walker4.8
8787 ratings
An examination of how we launch
The successful grand opening is rare.
But we keep trying.
We make it dumber, louder, more predictable, sacrificing nuance in exchange for a chance at mass…