When deciding what product to pursue and build a business around, it turns out you can't just ask ChatGPT for advice. Join Daniel and Bijan in this bonus short as they discuss how Merchkit got to where it is now, and what it really means to iterate and innovate.

Key takeaways:

• ✅ Start with a large market: the more potential customers, the more ideas you can try before running out of people to try them with.
• ✅ Generative AI will disrupt a lot, so pick the biggest problems that excite you. You'll spend a lot of time working on them
• ✅ To find something worth building, you need to dig into the specific workflows and day-to-day of your customer and keep asking, "why didn't that work for you?"
• ✅ Knowing what the boundaries of what AI are and what it can and can't do will allow you to create the bridge for that workflow gap for your customer.