The Difference Between Urgent and Important (And Why It Matters for Your Sanity)

Feeling constantly behind and reactive in your business? This episode reveals why your brain prioritizes urgent over important and gives you the exact framework to focus on what actually builds your business instead of just keeping you busy.

In this episode, you'll discover:

• Why urgent tasks hijack your brain and make you feel productive when you're actually just reactive
• The crucial difference between other people's priorities (urgent) and your priorities (important)
• The four-quadrant framework that separates genuine crises from manufactured urgency
• How to protect time for important but not urgent work that actually grows your business
• Real client example: 40% revenue increase while working 25% fewer hours
• Practical boundaries to stop urgent but unimportant tasks from consuming your day

Perfect for: Overwhelmed entrepreneurs who feel constantly reactive and want to focus on building their business strategically instead of just putting out fires.

Episode Highlights: "Urgent rarely equals important, and important rarely feels urgent." "When you constantly respond to urgent, you're essentially letting other people run your business."

Resources mentioned: The Reality Check Method framework

Stop being employed by your business and start building the business you actually want by mastering this crucial distinction.

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Connect with Cindy Gordon -

• Website: ExclusivelyCindy.com
• Instagram: https://www.instagram.com/exclusivelycindy/
• YouTube: https://www.youtube.com/@cindygordon