In this 30-minute interview, CMO of Front, Anthony Kennada discusses with Golden Spiral: <ul> <li>What is Category Creation?</li> <li>Is creating a new category a good idea for every company?</li> <li>Are Gartner and Forrester still relevant?</li> <li>The signals that you should pursue category creation</li> <li>Lessons learned from being a CMO</li> </ul> Download a <a href= "https://resources.goldenspiralmarketing.com/category-creation-download-kennada" target="_blank" rel="noopener">free excerpt</a> from his book <a href="https://amzn.to/3dkVCqg" target="_blank" rel= "noopener">Amazon link to book</a>

In this 30-minute interview, CMO of Front, Anthony Kennada discusses with Golden Spiral: What is Category Creation? Is creating a new category a good idea for every company? Are Gartner and Forrester still relevant? The signals that you should pursue category creation Lessons learned from being a CMO Download a free excerpt from his book Amazon link to book

In this 30-minute interview, CMO of Front, Anthony Kennada discusses with Golden Spiral: <ul> <li>What is Category Creation?</li> <li>Is creating a new category a good idea for every company?</li> <li>Are Gartner and Forrester still relevant?</li> <li>The signals that you should pursue category creation</li> <li>Lessons learned from being a CMO</li> </ul> Download a <a href="https://resources.goldenspiralmarketing.com/category-creation-download-kennada" rel="noopener noreferrer">free excerpt</a> from his book <a href="https://amzn.to/3dkVCqg" rel="noopener noreferrer">Amazon link to book</a>

BONUS The Signals of B2B Category Creation

Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.

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BONUS The Signals of B2B Category Creation

BONUS The Signals of B2B Category Creation