Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. 

Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.

Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/

The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ 

Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe 

Start your own marketplace at: https://www.sharetribe.com/  

Petworks: https://www.petworks.com/