Building the Bridge

[BONUS] What a Successful PM and PMM Relationship Looks Like (Ryan MacInnis, Dacheng Zhao)


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Dacheng Zhao and I worked closely together through some big product decisions during our time at LinkedIn. In this episode, we'll talk about what a successful relationship looks like between product management and product marketing, where other partnerships fall short, and lessons we learned together in launching LinkedIn's Product Marketplace - from changing our beliefs as we learned more about customer behavior to challenging assumptions that users found stars as ratings helpful when evaluating B2B products.
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Building the BridgeBy Ryan MacInnis

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