Google are changing the name of 'conversions' to 'key events'. But why?And why is your site suddenly getting a lot of traffic from Poland?Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Google are changing the name of 'conversions' to 'key events'. But why? And why is your site suddenly getting a lot of traffic from Poland? Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Google are changing the name of 'conversions' to 'key events'. But why?And why is your site suddenly getting a lot of traffic from Poland?Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Bonus: When is a conversion not a conversion? When Google changes the name

Ready for a wild ride through the ever-changing world of Digital Marketing?
Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news.
They'll keep you in the loop with the latest news so that you can continue your online marketing success.
Hold on tight, they always deliver top-notch insights but they don't always agree.

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Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They'll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don't always agree.

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Bonus: When is a conversion not a conversion? When Google changes the name

Bonus: When is a conversion not a conversion? When Google changes the name