Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're getting real about one of our biggest Disney frustrations —the phone lines.

It's not always pixie dust and magic, but we can learn a thing or two during the wait (or really, really long hold). Listen now to hear about why you should be caring for your current and most loyal customers in your small business.

Listen now and discover:

• Some sneak peek experiences we're planning for our LIVE event happening at Disney in the fall
• Why ticket prices are significantly higher for this special after-hours bash
• The frustration in trying to purchase tickets and why we're not so forgiving of this operational hiccup
• Why you should be caring for your loyal customers just as much as you care about obtaining new business

Your small business takeaways:

• Create a happiness metric and survey your customers to see if they have any solvable frustration points
• Treat your existing customers as well as your new ones
• Take your resources into account when you plan your promotions