The enrollment cliff is real, and it will be here before you know it.

If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.

For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit, we’re joined by Chris Rapozo, Marketing Specialist at Hannon Hill. Chris helps unpack the book’s first chapter, which focuses on the enrollment cliff and what steps colleges and universities should take to ensure their survival.

Join us as we discuss:

• [8:31] Why mission-fit strategies will be critical in enrollment marketing

• [19:19] Redefining future traditional student demographics

• [27:06] The potential impact of influencers on higher ed marketing

Check out these resources we mentioned during the podcast:

• Chasing Mission Fit on LinkedIn LIVE with Troy Singer - April 3, 2024

• Education Marketing Leader With Chris Rapozo

• Western Interstate Commission for Higher Education (WICHE)

• ZeeMee

• Navigating the Demographic Enrollment Cliff

• The Demographic Enrollment Cliff: Forecasting the Great Dropoff featuring Tim Fuller

• Take Your Voice Back: Being Change Agents in Higher Ed Marketing featuring Carrie Phillips

• 2024 Cascade User Conference Keynote

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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