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Arriving in the United States at age 18 from the former Soviet Union with no money, no connections, and not a word of English, Max Emma embodies the ultimate entrepreneurial journey. Determined to forge his own path, he worked his way through college, graduating with honors in finance before briefly stepping into corporate life. Soon after, he joined his family’s modest landscaping business and scaled it to 96 employees—until the 2008-2009 financial crisis hit, leaving him bankrupt and forced to re-evaluate everything he’d built.
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Arriving in the United States at age 18 from the former Soviet Union with no money, no connections, and not a word of English, Max Emma embodies the ultimate entrepreneurial journey. Determined to forge his own path, he worked his way through college, graduating with honors in finance before briefly stepping into corporate life. Soon after, he joined his family’s modest landscaping business and scaled it to 96 employees—until the 2008-2009 financial crisis hit, leaving him bankrupt and forced to re-evaluate everything he’d built.