Far too many Christian authors out there are desperately trying to launch their books, make a good impression, and build a following, but because they’re trying to figure it all out on their own, they’re running around like chickens with their heads cut off. If that sounds like you, don’t worry — you’re not alone.

In Part 1 of the Book Sales Success Secrets series, Coach Tam walks you through the first foundational piece you need to have in place before you launch your book: clarifying your book’s purpose by getting to know your target audience. If you want to launch your book successfully, you can’t afford to skip this vital step!