When you set out to write a book as a Christian author, it's easy to get caught up in the process of creating something beautiful and meaningful. You immerse yourself in the writing, pour your heart and soul into every word — and if you're not careful, you can lose sight of the ultimate goal: to launch your God-given message into the world. But that doesn’t have to happen! Using your book description, keywords, and categories, you can ensure your book gets the attention of the people who need your message.

In Part 3 of the Book Launch Success Secrets series, Coach Tam shares how and why to optimize these three things (A.K.A. the “Big Three”) to not only ensure your book gets in front of your target audience, but also entice them to buy it.