Launching a book is an exciting moment for any author. It’s the culmination of months, and sometimes years, of hard work. But all too often authors make a big mistake at this stage in the process. If the launch day fails to draw an engaged audience or entice readers to pick up the book, all that hard work can fall flat.

In Part 8 of the Book Launch Success Secrets series, Coach Tam breaks down the exact steps you need to take to get your audience engaged and inspired. When you lay the proper foundation for your launch, people will not only want to attend your launch day event, but they’ll purchase your book with enthusiasm!