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Book Marketing So Good It Feels Illegal
Today I share 10 marketing superpowers that when unleashed have the power to supercharge your book sales.
Follow Author Marketing Superpowers Deck on Kickstarter here: https://www.kickstarter.com/projects/authorsidekick/author-marketing-superpowers-deck
Read the Author Marketing Playbook for free: https://docs.google.com/document/d/1iOymUlZ4ydk9DPTVr00FRSkzeLj2FVcigsWECK-v_sk/edit?usp=sharing
Join us at the BIG Pencil Party to learn more about the superpowers and maybe win a MASSIVE pencil: https://lu.ma/n8nuyj9r
Join Author Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe
Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.makeyourownmovies.tv/subscribe.
Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/
Join the Reader Meter waitlist to see where readers stop turning the page in your book š: https://readermeter.io/
EPISODE CHAPTERS:
0:00:55 The 3 Stages of Marketing Your Book
0:07:20 The Launch of Author Decks
0:09:01 Your Story Suit
0:13:18 One-Time Marketing Events
0:16:43 Double-Dips
0:18:04 Social Listening
0:19:01 Book Liquidator
0:22:39 Reciprocity
0:24:20 Content Cannon
0:25:41 Readernapping
0:27:48 Social Hacking
0:29:50 Other Peopleās Resources
EPISODE RESOURCES:
Netflix's wild marketing strategy for Squid Game S2: https://about.netflix.com/en/news/squid-game-season-2-top-10-worldwide-fan-activations-and-experiences-recap
Watch How David Viergutz Makes $2.4 Million/Year from Story Letters: https://youtu.be/Z6H8uuFAlYQ
Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book! Iād also super appreciate it if you rated Beyond the Book wherever you listen to podcasts.
It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book š.
Iām on a mission to bring Power to Storytellers. Hereās my story š
ABOUT THE HOST: MICHAEL EVANS
Iām the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue). In high school, I wrote and self-published 12 sci-fi novels (aka I didnāt have many friends).
I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was onlineš«£), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishingās Start-up of the Year in 2023 by Jane Friedman. After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors.
Iām really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself š.
ABOUT BEYOND THE BOOK:
Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build āmini-Disneysā from their stories through physical products, community experiences, games, other media formats, and more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe
View all episodes
By Michael EvansToday I share 10 marketing superpowers that when unleashed have the power to supercharge your book sales.
Follow Author Marketing Superpowers Deck on Kickstarter here: https://www.kickstarter.com/projects/authorsidekick/author-marketing-superpowers-deck
Read the Author Marketing Playbook for free: https://docs.google.com/document/d/1iOymUlZ4ydk9DPTVr00FRSkzeLj2FVcigsWECK-v_sk/edit?usp=sharing
Join us at the BIG Pencil Party to learn more about the superpowers and maybe win a MASSIVE pencil: https://lu.ma/n8nuyj9r
Join Author Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe
Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.makeyourownmovies.tv/subscribe.
Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/
Join the Reader Meter waitlist to see where readers stop turning the page in your book š: https://readermeter.io/
EPISODE CHAPTERS:
0:00:55 The 3 Stages of Marketing Your Book
0:07:20 The Launch of Author Decks
0:09:01 Your Story Suit
0:13:18 One-Time Marketing Events
0:16:43 Double-Dips
0:18:04 Social Listening
0:19:01 Book Liquidator
0:22:39 Reciprocity
0:24:20 Content Cannon
0:25:41 Readernapping
0:27:48 Social Hacking
0:29:50 Other Peopleās Resources
EPISODE RESOURCES:
Netflix's wild marketing strategy for Squid Game S2: https://about.netflix.com/en/news/squid-game-season-2-top-10-worldwide-fan-activations-and-experiences-recap
Watch How David Viergutz Makes $2.4 Million/Year from Story Letters: https://youtu.be/Z6H8uuFAlYQ
Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book! Iād also super appreciate it if you rated Beyond the Book wherever you listen to podcasts.
It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book š.
Iām on a mission to bring Power to Storytellers. Hereās my story š
ABOUT THE HOST: MICHAEL EVANS
Iām the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue). In high school, I wrote and self-published 12 sci-fi novels (aka I didnāt have many friends).
I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was onlineš«£), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishingās Start-up of the Year in 2023 by Jane Friedman. After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors.
Iām really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself š.
ABOUT BEYOND THE BOOK:
Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build āmini-Disneysā from their stories through physical products, community experiences, games, other media formats, and more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe