OK accomplished author, you have written your book. Perhaps accomplished author, your book is already published. Now, as the book's author, how does your integrated marketing communication strategy read and sound? What story do you tell when attempting to describe your literary title? How do you frame your book story-telling encounters? Why does if feel as though your pitch is falling on deaf ears? Is there a difference between pitching a self-published book and a traditionally published book? How can you begin to proactively pitch your story - your book today? That is our focus on this edition of, “The Strategist Radio LIVE."