An author writes books for a myriad of reasons for a plethora of purposes. So, you have been thinking about finally writing that book. What is your why? What are your reasons for wanting to be an author? What result do you expect to occur? Once you have realistically answered these questions, you must then define your target reader, identify apparent niches, and determine your author competitors. In other words, your book marketing strategy is called into action before typing your first book-writing-keystroke. What process might an author use to more accurately determine how their book will be received by the book's target audience? That is our focus on this edition of, “The Strategist Radio LIVE."