Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops (time-wasters) to clueless one-hit wonders, ineffective ways to sell more books can be found throughout social media networks, a self-proclaimed book marketing guru's blog, or by way of friends who have never attained notable book sales success. In order to level the playing field and get you thinking and implementing your book marketing strategy in the right direction, there are 10 things you must be aware of and avoid at all costs. It's high-time for a literary game changer on behalf of your distinct book marketing strategy for 2015 and beyond. That is our focus on this edition of, “The Strategist Radio LIVE."