As a self-published or traditionally-published book author, you and/or your marketing team must be able to profitably promote - to market the book. Now, I know that sounds obviously rudimentary, but there are significant reasons why most book trailers fail the author and publishing company miserably; why most book trailers never help to sell even one single copy of the book. So then, what are some of the critical reasons why book trailers render zero book sales and what is it that book authors and book publishers can change or do to produce a book trailer that influences readers to ultimately buy and read your book? That is our focus on this edition of, “The Strategist Radio LIVE."