Welcome back to Alchemy for Authors!

In this week's episode I interview author and Book Marketing Coach, Heidi McIntyre about her debut novel Sea Magic and tips and tricks for marketing your book. Some topics we discuss include:

· How marketing produce helped Heidi start her writing career.

· How to balance writing with marketing.

· Seven common mistakes authors make when launching a book.

· How to narrow down your target audience and get clear on your ideal customer avatar.

· The mindset shift you need to make when starting an author career.

· Why Heidi opted for Indie Publishing over Traditional Publishing.

· The benefits to starting &/or being a part of an author support group.

If you're looking at upping your marketing game, this episode will get you inspired with how to start!

Visit Heidi's website here: https://heidimcintyre.com/

Grab your copy of the 7 Mistakes Indie Authors Make When Launching A Book here: https://heidimcintyre.com/free-guide/

Check out Heidi's novel Sea Magic here.

Follow Heidi on Instagram here.

Follow Heidi on Facebook here.

Resources mentioned in this episode:

· Publisher Rocket

· Jessie Cunniffe's Book Blurb Magic Course (Use the coupon code ALCHEMY to get 10% off)

· Jessie Cunniffe's 1:1 Blurb Audit (Use the coupon code ALCHEMY to get 10% off)

· Jessie Cunniffe's Spicy Blurb Playbook (Use the coupon code ALCHEMY to get 10% off)

· Jessie Cunniffe's Custom Book Blurbs (Use the coupon code ALCHEMY to get 10% off)

Please note: I am an affiliate for Publisher Rocket and Jessie's Book Blurb Magic products. I use these products myself and highly recommend them. When you purchase via my affiliate links, I make a small commission that helps support the show.

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Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/