Book Promotion Ideas and Tips by Scott Lorenz

One of the book promotion ideas that I think is the coolest thing right now is called geofencing

The most effective thing you can get for any product, I don't care what it is, is free publicity

But before you play the World Series in Yankee Stadium, you've got to play Minor League Baseball

Recognize that there is a lot of competition out there

You gotta give up something to the audience

PR begets PR. The more you get, the more you get

Watch your news and figure out where your book fits into breaking news. Then have a press release ready in your hip pocket to send it out

I suggest people seriously look at doing TED talks

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

SHARE THIS EPISODE: – BOOK PROMOTION IDEAS WITH PR EXPERT SCOTT LORENZ

[just click to tweet]

BOOK PROMOTION IDEAS WITH PR EXPERT SCOTT LORENZ

Get free publicity, be willing to play in the Minor Leagues, PR begets PR,

watch the news for stories that fit your book, consider doing a TED Talk

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug:                                    Well, welcome back listeners to another episode of Real Marketing Real Fast. Today I've got in studio joining me Scott Lorenz. He is a book publicist. I met Scott at the New Media Summit in San Diego. We just hit it off and had a great conversation one morning over breakfast. He is the President of West Wind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA agents, Navy Seals, homemakers, fitness gurus, doctors, lawyers, and adventurers. His clients have been featured by Good Morning America, Fox, and Friends, CNN, ABC News, New York Times, Nightline, Time, PBS, LA Times, USA Today, Washington Post, Woman's World, Howard Stern just to name a few. I think that's actually quite a lot and I would suggest that you take out your pen and paper and take some notes as we dive in with Scott on how to do a good job with your marketing, whether it's your business or your book. Welcome to the podcast this morning.

Scott Lorenz:                      Thank you, Doug. Thank you for that lovely introduction too.

Doug:                                    Well, I don't think you could have written it any better.

Scott Lorenz:                      It's what PR guys do, put a spin on everything. That's our job.

Doug:                                    Well, you just don't leave it to chance. I would say it's really less about that and just being prepared to make sure that it's done the way you need to have it done.

Scott Lorenz:                      Sure.

Doug:                                    So is there anything I left out or anything you want to fill in the blanks, any changes since we last chatted?

Scott Lorenz:                      Well I tell you, everything is changing all the time. The techniques and tactics that work today may will not, guaranteed will not work down the road in the future. Things that we did 10 years ago are laughable today. We used to send out press releases by fax. Well, who uses a fax machine? We thought, at the time when that was going in the 80s, that was really a cool thing. It was like wow, fax machines. That was the way to do it but everything's changing. E-mail is becoming less effective. Now social media obviously is terrific. It's amazing how it all keeps evolving.

Doug:                                    But even the social space is changing.