Promoting your book should begin the day you decide to write a book. That may seem like an overstatement, but the earlier you begin to think about your audience, the more success you'll have if later you decide hire a book publicist like Julia Drake, president and co-founder of Wildbound PR. In this episode, Julia identifies the three keys to book promotion (media, social media, and events).  She explains how authors can make their books stand out, even in a crowded, noisy marketplace. Julia offers tips for self-published authors as well as helping all authors understand the value and purpose of book PR.